Mobile Betting Application: The enhancement to the traditional lottery offerings

It is expected that 40% of Africans will own a smartphone by 2017.  The smartphones are no more a status symbol. From being a luxury, it has become a necessity.  Every industry is expanding its business to mobile technology, and lottery industry is also on the same path.  The mobile gambling users are likely to increase by a whopping 100 million in next 5 years.  That translates into 164 million people placing a bet from their mobile, visit a mobile casino or buy a mobile lottery ticket by 2018. 

USSD Betting: The Latest trend in lottery

The mobiles were one of the best innovations of previous century.  And it tasted rapid growth like no other technology.  By the end of 2013, there were more mobile phones on earth than people.  In the emerging markets like Africa, mobile penetration was 65% in 2012, just in 18 years after its launch in 1994.  There are more mobile phones in Uganda than Light bulbs.  These statistics encourage the businesses to lean more and more towards the mobile users.  With the options mobile betting has provided, more and more people are trying their hands at betting in one way or the other.