Tips to earn loyal players in lottery industry


Loyal consumers are to be earned.  The lottery players can either make or break the business.  One just cannot start a lottery and make money overnight.  Lottery’s first and foremost priority is to attract players and turn them loyal.  Few simple gestures and gratitude can pull the trick for you to earn loyal players.

Best practices of cash flow in lotteries

Cash flow is the net amount of cash and cash equivalents moving into and out of a business.

Positive cash flow represents that a company’s liquid assets are increasing, enabling to settle the debts and reinvest in the business.

Importance of demographic and cultural study during lotto game design


Importance of demographic and cultural study during lottery set up Demography is the statistical study of population.  It covers criteria such as education, nationality, ethnicity, religion, gender, income, lifestyle etc.  Culture is something which includes knowledge, belief, art, custom, morals, law and any other capabilities adopted via society which depicts your background and interests.