Sunday, 22 February 2015

Paper Lottery VS Digital Lottery

Those were the days when paper lottery ruled the world and intrigued many in various parts of the world. Thanks to internet and globalization; lottery businesses mushroomed in the cyberspace like never before intriguing many more worldwide.

Sunday, 15 February 2015

Make It Big Online, Lottery Operators

Lottery- its history dates back to hundreds of years in various forms across the globe. And, lottery has travelled with time and emerged as one of the popular modes of legal gambling with prospective rewards.

Thursday, 11 December 2014

Lotteries: Marketing and Management

Usually a lottery generates the bulk of business from the same set of players. This makes ‘repeat business’ the key to success in the lottery business. A satisfied player is worth minimum 10 times of his/her first purchase. This makes marketing and player satisfaction all the more important. Lets have a look at various marketing and management strategies to attract more players, and make them happy.