Tuesday, 26 August 2014

Mobile Betting Application: the enhancement to the traditional lottery offerings

It is expected that 40% of Africans will own a smart phone by 2017The smartphones are no more a status symbol. From being a luxury, it has become a necessity. Every industry is expanding its business to mobile technology, and lottery industry is also on the same path. The mobile gambling users are likely to increase by a whopping 100 million in next 5 years. That translates into 164 million people placing a bet from their mobile, visit a mobile casino or buy a mobile lottery ticket by 2018. 

Monday, 11 August 2014

USSD Betting: The Latest trend in lottery

The mobiles were one of the best innovations of previous century. And it tasted rapid growth like no other technology. By the end of 2013, there were more mobile phones on earth than people. In the emerging markets like Africa, mobile penetration was 65% in 2012, just in 18 years after its launch in 1994. There are more mobile phones in Uganda than Light bulbs. These statistics encourage the businesses to lean more and more towards the mobile users. With the options mobile betting has provided, more and more people are trying their hands at betting in one way or the other.

Tuesday, 29 July 2014

SMS Betting - How far does it reach and what are the potentials?

The game of lottery has reached almost every hand now with mobile is becoming ubiquitous, and SMS (also known as text message) is available on every mobile phone. SMS betting enables everyone to play lottery right from their mobile just by sending a text message. Gone are the days when the players had to walk all the way up to the lottery store to get their tickets. The latest trend in the lottery industry is betting from the mobile devices. The lottery industry witnessed an explosive growth with a whole new set of customers who are mobile users and willing to play the lottery, but don’t like to walk the mile towards a lottery retail outlet. Mobile betting is the second most popular form of remote gambling in UK according to the gambling commission of UK.