Thursday, 11 December 2014

Lotteries: Marketing and Management

Usually a lottery generates the bulk of business from the same set of players. This makes ‘repeat business’ the key to success in the lottery business. A satisfied player is worth minimum 10 times of his/her first purchase. This makes marketing and player satisfaction all the more important. Lets have a look at various marketing and management strategies to attract more players, and make them happy.

Friday, 10 October 2014

Lotteries and People: patterns, behaviour and trend of lotteries

Introduction:

The lottery industry has its presence in the history from long ago. The earliest know traces of lotteries come from Chinese Han Dynasty which dates back to between 205 and 187 BC. These lotteries are also believed to offer a helping hand to important government projects like the Great Wall of China. In the Roman Mythology, where the Iliad of Homer refers to lots being placed into Agamemnon's helmet to determine who would fight Hector. The modern history of lottery dates to 1800s when many governments legalized lotteries in their countries.

Tuesday, 26 August 2014

Mobile Betting Application: the enhancement to the traditional lottery offerings

It is expected that 40% of Africans will own a smart phone by 2017The smartphones are no more a status symbol. From being a luxury, it has become a necessity. Every industry is expanding its business to mobile technology, and lottery industry is also on the same path. The mobile gambling users are likely to increase by a whopping 100 million in next 5 years. That translates into 164 million people placing a bet from their mobile, visit a mobile casino or buy a mobile lottery ticket by 2018.