Loyal consumers are to be earned. The lottery players can either make or break the business. One just cannot start a lottery and make money overnight. Lottery’s first and foremost priority is to attract players and turn them loyal. Few simple gestures and gratitude can pull the trick for you to earn loyal players.
Let’s have a look at few potent gestures:
Transparency and Accountability - One of the best ways to pull the customers is to show them how clean your lottery business is running. Produce them the glimpse of internal management and work environment including case studies.
Scam free - No player likes to be conned just like you don’t like to be cheated in the business. Scams like counterfeit of lottery tickets may not only harm you but it would severely impact your business. Stay out of every possible scam.
Convenience - Ensure lotteries are sold at convenience of customers. Get into player’s shoes and think from their perspective. To make it more organised conduct a survey, involve players and grab their opinions. Know your player’s preferences.
Augment your service - Sometimes you have to go an extra mile in order to earn players. Try to connect emotionally e.g. give small gifts to customers as a loyalty reward, conduct a draw day event invite all your customers and get a good host to entertain all of them. Let your players know how important they are to you.
LocusPlay is the right technology partner if you plan to start a new lottery. We not only help you with the technology but also with the business strategy, game design, marketing, operations etc. Of course, you do not need a huge capital investment to start a new lottery when you partner with LocusPlay.
Meanwhile you follow the above steps and you are already on your way to earn loyal players.