Friday, 23 December 2016

LocusPlay multi-channel lottery platform

Lottery has come way forward and has become sophisticated with the time. Gone are the days when paper based lotteries used to rule the market. I agree, paper based lotteries still exist, but if you look at the sales it is declining year-on-year.

Thursday, 15 December 2016

Opinions on Alabama lottery to evolve

Rose Hudson, President of Louisiana Lottery Corporation, fired a warning that the Alabama Advisory Council on Gambling not to define lottery too narrowly in legislation. Which is expected to be filed before the 2017 legislative session.

Friday, 9 December 2016

Lotteries in Nigeria

Nigeria is one of the fastest growing countries in the West Africa. It has left South Africa behind to become Africa’s largest economy in 2014. As of 2015, Nigeria is worth more than $500 billion and $1 trillion in terms of nominal GDP and purchasing power parity respectively.

Monday, 28 November 2016

Role of a business plan in lottery

Business plan plays a vital role especially when you are planning to start a lottery. I would like to share my thoughts on why and how important is the business plan.

Wednesday, 16 November 2016

Lotteries in Senegal

Senegal is a country situated in West Africa.  The economic and political capital is Dakar.  It has an estimated population of about 13.5 million (2013).  Lottery has always been a huge sensation in the country and Senegalese still embrace it.

Wednesday, 9 November 2016

Zimbabwe to capitalise on gambling

In Zimbabwe, traditionally gambling was always restricted to the state lottery. But the whole gambling model has changed now. Plenty of lotteries and sports betting shops started showing up in the urban areas, to satisfy the growing need for lotteries and other forms of gambling in the country.

Tuesday, 25 October 2016

Lotteries in Mozambique

The Republic of Mozambique is a country located in Southeast Africa. It comprises the population of about twenty-four million (estimated in 2014). Mozambique is one of the emerging economies in the African region. Since 2001 it has shown immense growth in the country’s annual GDP.

Wednesday, 19 October 2016

Play lottery for the country’s development – NLRC

Mr. Adolphus Ekpe, The Director General of NLRC (National Lottery Regulatory Commission) has urged Nigerians to play the lottery as a civil responsibility. He also said that players should not only play for personal interests but also consider adding value to the country.

Wednesday, 12 October 2016

Benefits of SMS betting with LocusPlay

LocusPlay’s innovative technology has been helping lotteries globally. One of the various forms of betting being SMS, which is largely popular and successful especially among the emerging nations.

Thursday, 29 September 2016

Wednesday, 21 September 2016

Gambling in Seychelles

Seychelles is an archipelago country. The 115 island country whose capital is Victoria. Seychelles has the smallest population of any independent African state, with a population of roughly 93,000.

Tuesday, 13 September 2016

Gambling in Rwanda

Rwanda is a Central East African country, where gambling is going through ups and downs. Rwanda put a ban on malfunctioned slot machines in July 2016 due to unethical practices, but it did not make any difference to casinos, lotteries and sports betting, dealing fairly in the country.

Wednesday, 7 September 2016

Louisiana Lottery achieves record sales

Louisiana Lottery overtakes its record in the first full fiscal year, which generated estimated revenue of $508.3 million. Louisiana Lottery broke the record after 23 years, when they generated $494.7 million back in 1993.

Monday, 22 August 2016

Wednesday, 17 August 2016

How M-Pesa is helping lotteries in Africa?

M-Pesa is a mobile phone-based money transfer, financing and microfinancing service. It enables millions of people who have access to mobile phones, the service allows users to deposit money electronically into accounts linked with their cell phones.

Wednesday, 10 August 2016

Do you have a right technology partner for your lottery?

Gone are the days where lotteries need to invest a few million dollars to license a technology backbone system.  Once, a lottery venture considered being a capital-intensive project is today a more lucrative proposition with moderate investment and comparatively low risk. The credit goes to the latest mobile technology innovations and players’ willingness to adapt quickly to mobile lotteries.

Wednesday, 3 August 2016

Latvia’s gambling industry sales report

Lotteries and Gambling Supervision Inspection of Latvia (LGSI) have revealed the data of Latvia’s gambling industry turnover, that is amounted to €124.63 million during the period of first half of 2016.

Wednesday, 27 July 2016

How to promote lotteries digitally?

Previously, we wrote a piece about “How digital marketing can help lotteries?" and received handful of positive responses. So, we decided to write and give away few tips on how to utilise digital platform to promote the lottery.

Wednesday, 20 July 2016

Kansas Lottery transfers back highest amount to the state

The Kansas Lottery has set a new benchmark in a fiscal year 2016, for the amount of money they generated and transferred back to the state of Kansas.  Including $78.2 million only from traditional lottery games.

Tuesday, 12 July 2016

Africa’s Journey From Paper-Based To Digital Lottery

When we hear the word “AFRICA”, immediately lot of questions start popping up on our minds, especially when talking about doing business in Africa.

Lotteries in the emerging countries have encountered lot of issues, including poor connectivity, conventional way of selling lotteries etc. These are the barriers to leverage best results out of it. Lotteries contribute significantly to the economy in the emerging nations. It also create huge amount of employment opportunities, which support thousands of families.

Thursday, 23 June 2016

LocusPlay Mobile Lottery Platform


The lottery industry has moved from traditional to digital technology. LocusPlay Mobile Lottery platform has changed the face of number of lotteries in the emerging nations through various innovations. A player could play without Internet connectivity and even on the basic mobile phone with the help of LocusPlay.

Friday, 10 June 2016

Czech Republic open to new online gambling market

Czech Republic is on the verge to authorize the license to international lottery operators after a new legislation passed.

On May 27, 2016, the Czech senate gave green light to embrace the new online gambling market. The bill suggests lifting the ban on prohibition of non-Czech operators obtaining the online gambling licenses. The whole country has left with mere five licensed gambling operators.

Thursday, 2 June 2016

Why do lotteries favor LocusPlay?

LocusPlay is one of the best lottery technology platforms available in the industry today, especially for the emerging countries. We help majorly in all the aspects of lottery; let it be market research, business strategy, marketing etc.

Wednesday, 25 May 2016

Lottery Messenger Services - The evolution of lottery industry

The Lottery Messenger Services helps a player purchase tickets from National Lottery, this service allows National Lottery reach remote areas to increase their sales.  Lotteries always seek for Innovative technology solution to grow,  Lottery Messenger Services is such solution. 

Wednesday, 18 May 2016

How to retain players in the lottery industry?


It is certainly not an easy job to pull the players to play lottery, but what even more challenging is to maintain those players playing regularly.  Further challenging to make them repeat players and happy customers.

Tuesday, 10 May 2016

Why do lotteries run into losses?

I wrote about reasons for lottery failures in one of my previous articles. I am glad it was well received and we had a record number of readers.  Since then, I have been thinking of writing my findings on struggling or loss making lotteries. However, my hectic travel schedule and buzzing business pushed this article a bit out of schedule. But here I am, writing this piece straight from an airport lounge at Bangkok airport while in transit and waiting for the next flight.

Tuesday, 26 April 2016

How Digital Marketing Can Help Lotteries?

There are two types of lotteries, run by the government and second, by the private sector.

Majority of the government or state lotteries adopt digital marketing practices as they intend to grow the lottery, this is why they have got better rank and position when we look for it on the Internet.

Wednesday, 20 April 2016

China lottery sales fall by 9.4 percent in February 2016

Lottery sale of Mainland China dips around 9.4 percent in February year-on-year to approximately RMB22.45 billion, according to official data of the country's ministry of finance.

Wednesday, 13 April 2016

Wednesday, 2 March 2016

Michigan Lottery plans to go on air to promote online lottery


Michigan Lottery is all set to promote online lottery via broadcasting an ad in a Super Bowl event. Advertisement campaign is going to be held for three weeks to promote online games.

Tuesday, 23 February 2016

Alabama House passes the lottery bill


Alabama, being one of the six states in U.S among the non-lottery territories. A Bill to establish state lottery has been approved by a committee in the Alabama House of Representatives on 10th February 2016 (Wednesday).  

Thursday, 11 February 2016

Hawaii to legalize online fantasy sports betting and lottery

Hawaii is one of the two states with no legal gambling, the other being Utah. Lawmakers in Hawaii want to make an exception by legalizing the bill for gambling in the form of fantasy sports and state lottery.    

Wednesday, 3 February 2016

World’s biggest gambling in Spain

It might come out as a surprise that the biggest gambling takes place in Spain during Christmas. The bets placed are worth billions and a huge amount of money is awarded to the winners. 

Wednesday, 20 January 2016

Online lottery sales in 2015

Previously we brought you the statistics representing online lottery sales in 2014. Now we have the numbers of how lotteries have performed in 2015.

Global lottery sales slowed down in the first 9 months till September 2015. Global growth up by 2.5% (2015) as compared to 5% in 2014.

Tuesday, 12 January 2016

Managing your players in lottery


To manage the players one has to consider the gratitude towards the player, quality of service provided and a good relationship with a focus on creating loyalty towards the business.

Let me give you a bigger picture of how do you manage your players. 

Wednesday, 6 January 2016

Growth in online lottery sales

Online lottery sales have gone up by 5% in the year 2014. Precisely indicating that online lottery is potent and effective enough to replace paper-based lotteries. This presents an opportunity to grow the lottery.
Let’s check out how well digital lotteries have performed in several continents -