Monday, 28 December 2015

Benefits of branding in lottery business

Branding is a part of marketing. Brand basically communicates to the customer, emulates the value of your company, plays a crucial role in wide reach of your customers and above all helps you penetrate the market swiftly.
Now let me put a highlight how branding can turnaround your lottery business:

Tuesday, 8 December 2015

When should you launch Mobile Lottery?


MOBILE LOTTERY…… it seems everyone thinks they can have one.  Let me clarify in the beginning itself that this is not a promotion article, but my sincere efforts to make you aware about the realities of Mobile Lottery in the emerging markets.

Thursday, 3 December 2015

LocusPlay - The best lottery technology platform


Digital lottery is booming and growing into a sustainable business opportunity especially in the emerging countries.  Digital lottery makes lottery operations simple to understand, easy to access, convenient to players and above all more effective.