Thursday, 11 December 2014

Lotteries: Marketing and Management

Usually a lottery generates the bulk of business from the same set of players. This makes ‘repeat business’ the key to success in the lottery business. A satisfied player is worth minimum 10 times of his/her first purchase. This makes marketing and player satisfaction all the more important. Lets have a look at various marketing and management strategies to attract more players, and make them happy.