LocusPlay’s innovative technology has been helping
lotteries globally. One of the various
forms of betting being SMS, which is largely popular and successful especially
among the emerging nations.
Let me give you a
brief insight about how SMS betting has helped our customers and how it could
be helpful to you as well.
Cost reduction: Lottery
operators do not require heavy infrastructure or even a physical booth to start
SMS lottery. It also replaces printed
tickets with e-Tickets. Hence it
eliminates the cost and instead you could use that money in the marketing and promotion
of your lottery.
Customer engagement: SMS
betting helps you build effective database of players. Track your players, know the likes of game
they play. Ensure that you take feedback
from your players, to gain the trust and faith among players.
Promotion and offers: It
is vital to keep your players informed regarding the services your lottery
provides. You can effectively communicate
the forthcoming offers from your lottery by sending a text message to the
players. It also plays a major role in player
retention.
No technology barrier:
A player can play SMS lottery through any mobile phone. A player doesn’t require a Smartphone or
Internet connection to play SMS lottery.
Players do not have to move out of their place to play, they can play
anywhere and anytime.
LocusPlay’s SMS lottery has been designed considering the low Internet
penetration rate in the emerging nations. It is more sophisticated and attractive form of playing the
lottery. LocusPlay deals with all
aspects of lottery technology like business strategy, game design, marketing
etc. Of course, you do not need a huge capital investment to start a new
lottery when you partner with LocusPlay.