Thursday, 9 April 2015

SMS/Text based lottery is a real big deal!

With the mobile technology moving ahead of reach, the possibilities it offers also are beyond any other ordinary services. Mobile technology has made life pretty easy. Right from a simple email to transferring money, mobiles have made it to the top notch.   
Now, what did they offer for lottery industry? Well! The lottery industry also has been benefitting through advancement in mobile technology, particularly towards reaping benefits.

With a lot of business operators taking great advantage of the best conceived mobile marketing strategy, the lottery industry no doubt also can make great business.

With interactivity and interesting display options, the new age mobiles have set a benchmark of popularity, making things happen just at a touch of the finger tip. Specifically to gaming operators and for lottery operators, the mobile strategy has come as a boon instantly linking them to large number of target audience unlike the conventional lottery marketing.

All you need to do is send a text alert or an SMS to lottery players and it is as simple as that.
However, with the lottery scams mushrooming in the world out there, it is a bit challenging for the genuine ones!

SMS / text message has evolved as one of the most effective communication platforms for lottery operators and players in today’s fast paced world. Members of these lottery groups appreciate instant information on the prices, tips, information on odds that help them in improving their take on the game and increase the chances of winning.

It’s important to understand that SMS or text message based lottery is unpredictable most of the time. It depends on the kind of messages you push and completely relies on user perception. 

One of the best ways to make it work is to use certain words that don’t sound fake and are encouraging. Especially don’t use capital case as it relates to the fake lottery messages.

You may start with “Welcome!” instead of “Congratulations.” Also, maintaining timings for sending messages also helps in connecting well with your users. Sending messages in between a particular time, probably the time that users don’t tend to ignore the SMS, would actually help. So, in order to make the best out of the mobile technology, just list down some essential points and follow them. That’s it. Success is yours!


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