Mobile lottery: The lottery player’s behaviour - What is the solution to address the issue?

Vital factor that will set the most successful lottery business apart going forward, is a seamless omnichannel strategy.  As mobile lottery/betting stats have been rising for quite some time, many industry experts have yet to nail the optimal mobile gambling experience and look out for a right technology partner who can power up them with an innovative mobile lottery solution. 

The trick lies in figuring out what the lottery players want to achieve or experience with the lottery or betting offered via mobile.  The aim should be around offering a unique lottery-playing experience with the promise of most secure and personalized platform.

Number or sheer luck? What maximizes the chances to win a lottery?

Why wait for luck to knock on your door when you can wisely implement the various lotto strategies to give Fate a helping hand? Most people desire easy money but for that, you first have to take the initiative of buying a lottery ticket either online or from a retailer. 

Like anything else in life, you have to play to win.  By also accepting the truth that your chances of winning are infinite, you must pursue buying a lottery ticket every week and be optimistic.  You may never know when luck can strike! Do not let the staggering odds put you off.

Mobile lottery takes over and bags in, the online lottery and betting shares too…

Mobile lottery and betting are ushering a new way with benefits of it now being an on-the-go experience.  Back before any concept of mobility was firmly entrenched in the Internet era, lottery playing and betting were often done either through lottery outlets or online, the latter of which meant using computers.  The closest thing to the mobile lottery was done through computers/laptops, something that no longer seems handy these days.

The arrival of Smartphone and Tablets is largely responsible for the shift in mobile lottery and betting.  Talk about ease and comfort, the very idea of being able to place a small bet or a big million dollar lotto has never been easier now that anybody can do it on a device that can easily fit in their pockets.  That’s the biggest reason why mobile lottery and betting have exploded in the recent years.  Access is the currency these days as Smartphone and Tablets offer the practicality of allowing this access to anybody wherever they are in the world with a stable Internet connection is the real selling point of mobile lottery and betting.

Online Lottery and its impact on conventional lottery business

Then - 

Remember those days when the Nepal based Play win lottery/Play win lotto draws being telecast live on TV.  The biggest lottery draws that changed someone’s life every evening and it did give a huge blow to the conventional state lottery.

We’ve come a long way in such a short period of time (10 years) since the invention of television in 1927.  We have seen an explosion of new technology, which allowed us to leave the mechanical age and entered into the age of technology.

During the next 10 years, many Internet lottery betting platform opened up, which meant we could play from home, office and wherever we wanted to play from.

Online Lottery - Digital Payment Not Required

Play Online lottery – no need to use digital payment mode
In recent years iGaming and lottery kingdom has witnessed an ebullient move in integrated technology related to an online gaming experience.  The community engrossed in technology is working on affiliating multiple online and mobile betting software with a better and easy mode of transactions.

The challenge - There was no payment mode except for the use of plastic cards or internet banking/money transfer gateways for an online lottery player.  Majority of the lottery players in emerging market do not have digital payment facilities but are more inclined to play the online lottery and mobile lottery including SMS betting.