Wednesday, 23 October 2013

Mobile lottery takes over and bags in, the online lottery and betting shares too…


Mobile lottery and betting is ushering a new way with benefits of it now being an on-the-go experience.  Back before any concept of mobility was firmly entrenched in the Internet era, lottery playing and betting was often done either through lottery outlets or online, the latter of which meant using computers. The closest thing to mobile lottery was done through computers/laptops, something that no longer seems handy these days.

The arrival of Smartphone and Tablets is largely responsible for the shift in mobile lottery and betting. Talk about ease and comfort, the very idea of being able to place a small bet or a big million dollar lotto has never been easier now that anybody can do it on a device that can easily fit in their pockets. That’s the biggest reason why mobile lottery and betting have exploded in the recent years. Access is the currency these days as Smartphone and Tablets offer the practicality of allowing this access to anybody wherever they are in the world with a stable Internet connection is the real selling point of mobile lottery and betting.

Collin Burrows from comScore, a digital research company, also commented on the rapid of mobile lottery and betting during Mobile Gaming and Gambling Summit held on 11 September 2013, telling the attendees that 30% of mobile lottery players in the UK access lottery and betting sites at least once a day while 54% do the same at least once a month. Again, these numbers likely represent just the tip of iceberg and are likely to increase with the continued growth of online lottery and betting.


But far more than the percentages of people becoming more and more accustomed to mobile lottery and betting have also reaped benefits of the new Innovation. The same study mentioned above also found out that a lot of lottery and betting sites in the UK have successfully transitioned themselves into the mobile world, so much so that for every month, the researchers said that UK players use the lottery betting application an average of 5.6 days every month.   And this is an absolute opportunity to lottery technology providers as they overlook at this transition optimistically. 

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